Social media growth has been astronomical within the 21st century, influencing practically every aspect of life for many of us.
The majority of social networks tend to be very successful due to how much they revolve around image and appearance, so it makes sense it’s had such an influence on the fashion industry.
Many views and opinions have most likely changed on big brands since the birth of social media, particularly Facebook and Instagram. Here are 5 ways social media has changed the way many consumers see the fashion world and how the industry has been influenced directly by social media.
Effective interactions between brands and consumers have been bridged
Social media has enabled brands to communicate better with their consumers, creating instant interaction between one another. Consumers are also using this platform to reach out to their favourite brands as it’s considered an efficient way to get a response.
It’s also a great way to research and gain an understanding of the tone of voice that brands have. This can influence consumers on whether they’re more likely to associate themself with the brand and if they choose to use them.
Shopping habits are far easier for consumers
Social media platforms have changed the way users shop, allowing them to shop directly through their own platform. Facebook advertising and Instagram Shopping makes it easy for users to click through to their favourite products whenever they see them on their timeline. So if you’ve found it difficult to find a mens twin set that you saw directly on your timeline, now you’ll have the ability to purchase it straight away.
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Furthermore, users have the ability to follow brands who will regularly post content related to their products. Not only does this allow users to keep up to date with the latest sales and products that are getting released, but it also means brands can entice their customers with promotions and express their brand identity to their audience.
Increased recommendation avenues are available
One of the most valuable marketing strategies that a business could have is one that they don’t even implement themselves. If you do everything right with your brand and serve your customers, users and consumers will easily promote your brand to other people they know and encourage them to look at your brand for the needs they may have. This is great for increasing brand awareness which many consumers tend to do.
The birth of social influencers is also another tool that’s considered influential in attracting the right audiences for your brand. These individuals tend to be celebrities that have large followers on social media platforms that promote products through the different social media features that they have.
Improvement in Accessibility
Finally, one of the best things about social media is just how easy it is for consumers to connect with brands and vice versa. It doesn’t cost a thing for businesses to set up their own profiles and consumers just need to tap the follow button in order to connect with them without spending a penny.
There may even be cases where users follow brands that they don’t normally shop at, but utilise it for inspiration with their outfits. This is extremely useful because some of these brands from time to time will release discounted stock that wouldn’t necessarily come to the attention of users that wouldn’t normally shop at these brands. This provides opportunities to sell items to new users that they wouldn’t normally attract.
Judging by the points made above, the landscape of fashion and clothes retailers has completely changed from the influence of social media. From brand interactions to purchase processes, it seems far more streamlined and efficient than ever before.